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all your ON-SITE links and also on a link-by-link basis. In other words, has the
person who is clicking on a link clicked on it before?
" and, of course, the clicks divided by the page views, which gives you your
 Click Through Rate for all your links as a group, and also on a link-by-link basis.
Excellent Click Through Analysis would even slice and dice your click through
analysis like this...
1) It would present you with link-by-link data, broken down for every page that
each link appears upon (in other words, if LINK A appears on Pages 1, 2, and 3,
it shows you how LINK A performed on each of those pages)
2) And it would present you page-by-page data, broken down with the
performance of every link on each page. (In other words, if Page 1 contains
LINKS A, B, and C, it shows you how each of those links performed on that
page.)
And perfect Click Through Analysis would give you all this data for any time span
that you request!
Bottom Line?
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With Click Through Analysis, you have an exact success rate of every single ON-
SITE link. And that, dear reader, measures income... your money.
This analysis is totally integrated with Site Build It! s site-building tools.
All you have to do is click your mouse to get the reports.
You ll know exactly what people are clicking upon and what they are not. From
that point, it s just a question of building upon your successes and fixing your
weaknesses to maximize your income.
Click Through Analysis is as critical for your Theme-Based Content Site as Click
IN Analysis.
POWER-USER TIP: Want perfect tracking of how effective your e-zine
ad is? Combine Click IN Analysis and Click Through Analysis!
Do this...
1) Place an ad in an e-zine, or bid on keywords from a Pay-Per-Click
Search Engine. The link goes to a page on your site that receives clicks
only from this ad. It can be a simple duplicate of one of your site s pre-
existing pages. But it should not receive links from anywhere else,
including even from your own site.
2) On that page, create new tracker links to your affiliate programs, links
that are unique for this ad. You should not use these tracker links
anywhere else.
3) Now your Click IN Analysis can track the INcoming traffic and your
Click Through Analysis can see how many of those folks coming IN
actually go to your income-generating programs (or your sales site, online
store, etc.)
You ll know exactly and you will be able to say...  This e-zine ad on this
day (or this Pay-Per-Click listing) brought in this many visitors of which
this many clicked on to this and that merchant.
Since you know the Conversion Rate for each of your merchant-partners
(or your sales site/store), you know whether it makes sense to keep
advertising, or to find more targeted e-zines, or more targeted keywords
on the pay-per-clicks.
This technique works for e-zine ads, opt-in mailings, or article
submissions that direct readers to your Theme-Based Content Site, and it
can be very helpful to test the cost-effectiveness of the Pay-Per-Click
Search Engines.
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As I said, though, this requires a fair degree of savvy and some work.
Definitely for power users only.
And, if it s more appropriate to send readers directly to your merchants
(instead of a page on your site), then this extra step would not be a good
idea. It s something to keep in mind.
Take-home lesson for DAY 9?...
Know your visitors, the heart of your business, by following traffic stats. And
tracking links in and out is the key to maximizing income by getting the most
return from all your traffic-building expenses.
Please complete your DAY 9 Goal-of-the-DAY, and take note of your Ongoing
Goal...
Create one OFF-SITE promotion with special tracking links per week (or
whatever fits for you).
Review traffic stats, and do both Click IN and Click Through Analysis regularly.
Watch for trends. Build on your successes and either drop or improve what does
not work.
What s next? It s the moment that we have delayed gratification for, ever since
DAY 4. Let s harvest the fruits of your labor...
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Affiliate Masters Course
10. DAY 10
Monetize!
Goal-of-the-DAY& C T P M... ! It's finally  M time! Implement your
Monetization plan. [ Pobierz całość w formacie PDF ]

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